- Search Engine Marketing
This is one of the important practice of a Digital Marketer, Increasing your website traffic organically in search engines with best quality score as well as optimum utilisation of available budget.
2. Conversion Optimisation
SEO and SEM brings your target audience into your website, but here conversion of target audience depends on your skill. So, A good Digital Marketing consultant helps you bring Profitable traffic. That’s why your digital marketing consultant should be skilled and should understand your business needs and also your customer needs.
3. Website Design
You don’t need to be a professional coder here, using various Content Management System, a skilled Digital Marketer in web design brings you a good website that reflects positively for your brand and create impacts in customer, and Digital Marketer should also have a solid idea of the web layouts that converts the best.
Advertising in various online platforms such as AdWords, Facebook, Twitter, YouTube etc.., are much more than set and forget, a skilled Digital Marketer can lower the Cost Per Click and increase the conversions. Remember, creation of good content is more important for your advertising.
Reviewing your digital work, Analytics combined with conversion optimisation which help you determine where traffic is coming from, and which channels are more profitable, and where you need to concentrate.
6. Social Media
Some niches thrive with traffic from Facebook, Twitter and other social media. Many businesses tend to take on Social Media themselves, but a skilled Digital Marketer should knows the difference between using social media as a business and as a end user. This is always best platform to target your audience.
Last but not least, Digital Marketer who have maintained their own blogs should have honed their writing skills to write for interactive conversions for people and search engines. Make your copy simple, Make it memorable. Make it inviting to look at. Make it fun to read, and at the end it should covert your traffic…