Create a system that generates Word-Of-Mouth

Ask any business owners how they get new customers and the majority will say “word of mouth”. It would seem obvious, then, that every business out there has a system for generating more WOM referrals. Unfortunately, that’s seldom the case. Once you create a system that funnels potential customers into becoming actual customers, the final … Read more Create a system that generates Word-Of-Mouth

Great Stories always wins

Customers make buying decisions not based on what we say but on what they hear. Here great stories always wins because we are able to capture the imagination of large or important audiences. People only notice stuff that’s new and different. And the moment they notice something new, they start making guesses about what to … Read more Great Stories always wins

The Journey of Digital Customer

In this Digital era, the  advancement of Technology in specific, the rise of the Internet and social sharing has increased access to information. Customers are now doing their own research and relying on digital content to inform them about products. Customers are navigating more and more of the funnel on their own before encountering a … Read more The Journey of Digital Customer

Creating your Brand Story

If you have any facts to communicate about your brand, best strategy is to find or create story that allows the ultimate message to emerge, or at least motivates the facts so the customers are more likely to be heard. A story is here defined as a narrative that portrays actual or fictitious events or … Read more Creating your Brand Story

Having a Strong Relationship with Clients

Having a strong relationship with clients are much like any relationship, you can’t grow if you aren’t putting any efforts. Just like any relationship, it’s built with the actions you take over time.  It requires communication, empathy, and dependability. As per the client relationship definition, “Client relations are the relationships that a business has with … Read more Having a Strong Relationship with Clients

Brand Building on Social Media

Social media is turning out to be one of the most effective tools to build your brand and stand out of the crowd. When social media branding is done correctly, it will help you connect to your target market in an optimal way. Now Branding is not only for enterprises. Branding can also be for … Read more Brand Building on Social Media

Brand awareness in Digital Marketing

Creating a brand is an easy job, but making it popular is a tough one. Brand awareness is about increasing exposure, So that more and more people know your brand, are familiar with what it does and can recall it, recommend it or think about it later on in their time of need. Anyway it … Read more Brand awareness in Digital Marketing

Use social media for building more leads

Today your company needs to connect with your online community and build relationships in a meaningful way. Simply posting images and information that just “sells” to them no longer generates a response. Let’s find out how to use social media for building more leads. The one direction marketing of yesterday is no longer relevant for … Read more Use social media for building more leads

Developing the Extended Ps

With the growing proliferation of marketing channels, techniques and technologies being deployed, the 4P’s suggested by Jerome McCarthy have been added with four more P’s which should be considered by marketers while creating their mix plans and strategies. Below, we would go through them in detail: 1. People: Involves developing online teams with a mix … Read more Developing the Extended Ps