Great Stories always wins

Customers make buying decisions not based on what we say but on what they hear. Here great stories always wins because we are able to capture the imagination of large or important audiences. People only notice stuff that’s new and different. And the moment they notice something new, they start making guesses about what to … Read more Great Stories always wins

Creating your Brand Story

If you have any facts to communicate about your brand, best strategy is to find or create story that allows the ultimate message to emerge, or at least motivates the facts so the customers are more likely to be heard. A story is here defined as a narrative that portrays actual or fictitious events or … Read more Creating your Brand Story

Brand Building on Social Media

Social media is turning out to be one of the most effective tools to build your brand and stand out of the crowd. When social media branding is done correctly, it will help you connect to your target market in an optimal way. Now Branding is not only for enterprises. Branding can also be for … Read more Brand Building on Social Media

Brand awareness in Digital Marketing

Creating a brand is an easy job, but making it popular is a tough one. Brand awareness is about increasing exposure, So that more and more people know your brand, are familiar with what it does and can recall it, recommend it or think about it later on in their time of need. Anyway it … Read more Brand awareness in Digital Marketing