Positive thinking is what makes you move forward

All too often we let old rejections and failures dictate every present move we make. This is one of the most common and damaging habits we as human beings succumb to. Realize this! Practice noticing your negative attachments to past experiences, so you can learn from these experiences and then update your belief system based … Read more Positive thinking is what makes you move forward

Creating your Brand Story

If you have any facts to communicate about your brand, best strategy is to find or create story that allows the ultimate message to emerge, or at least motivates the facts so the customers are more likely to be heard. A story is here defined as a narrative that portrays actual or fictitious events or … Read more Creating your Brand Story

Having a Strong Relationship with Clients

Having a strong relationship with clients are much like any relationship, you can’t grow if you aren’t putting any efforts. Just like any relationship, it’s built with the actions you take over time.  It requires communication, empathy, and dependability. As per the client relationship definition, “Client relations are the relationships that a business has with … Read more Having a Strong Relationship with Clients

Brand Building on Social Media

Social media is turning out to be one of the most effective tools to build your brand and stand out of the crowd. When social media branding is done correctly, it will help you connect to your target market in an optimal way. Now Branding is not only for enterprises. Branding can also be for … Read more Brand Building on Social Media

Brand awareness in Digital Marketing

Creating a brand is an easy job, but making it popular is a tough one. Brand awareness is about increasing exposure, So that more and more people know your brand, are familiar with what it does and can recall it, recommend it or think about it later on in their time of need. Anyway it … Read more Brand awareness in Digital Marketing

Use social media for building more leads

Today your company needs to connect with your online community and build relationships in a meaningful way. Simply posting images and information that just “sells” to them no longer generates a response. Let’s find out how to use social media for building more leads. The one direction marketing of yesterday is no longer relevant for … Read more Use social media for building more leads

Developing the Extended Ps

With the growing proliferation of marketing channels, techniques and technologies being deployed, the 4P’s suggested by Jerome McCarthy have been added with four more P’s which should be considered by marketers while creating their mix plans and strategies. Below, we would go through them in detail: 1. People: Involves developing online teams with a mix … Read more Developing the Extended Ps

Offering Mix for Digital

An offering mix on the digital platform differs from its traditional form primarily in the way it develops and integrates the tangible or services aspects to it. The five states of an offering mix, which starts with a pure tangible product with no service elements and ends as being a pure service with no product … Read more Offering Mix for Digital

Digital Marketing Implementation Strategy

Once a firm has developed for Digital Marketing strategy, next it should implement strategy for chosen customer segments and marketing mix to chart the strategy for firm’s digital growth. The detailed stages are as follows: Digital Scoping: This stage includes firms which are purely traditional and have no presence at all on any digital channels. … Read more Digital Marketing Implementation Strategy

Media planning in Digital Marketing

Media planning by definition is the task of allocating promotional budgets to multiple media channels/platforms to communicate a product’s presence, differentiation and values. Traditionally for marketers, this has been crucial exercise and mostly conducted in collaboration with an agency which works on behalf of the company and gets a commission for handling all media buying, … Read more Media planning in Digital Marketing