Developing the Extended Ps

With the growing proliferation of marketing channels, techniques and technologies being deployed, the 4P’s suggested by Jerome McCarthy have been added with four more P’s which should be considered by marketers while creating their mix plans and strategies. Below, we would go through them in detail: 1. People: Involves developing online teams with a mix … Read more Developing the Extended Ps

Digital Marketing Implementation Strategy

Once a firm has developed for Digital Marketing strategy, next it should implement strategy for chosen customer segments and marketing mix to chart the strategy for firm’s digital growth. The detailed stages are as follows: Digital Scoping: This stage includes firms which are purely traditional and have no presence at all on any digital channels. … Read more Digital Marketing Implementation Strategy