Developing the Extended Ps

With the growing proliferation of marketing channels, techniques and technologies being deployed, the 4P’s suggested by Jerome McCarthy have been added with four more P’s which should be considered by marketers while creating their mix plans and strategies. Below, we would go through them in detail: 1. People: Involves developing online teams with a mix … Read more Developing the Extended Ps

Offering Mix for Digital

An offering mix on the digital platform differs from its traditional form primarily in the way it develops and integrates the tangible or services aspects to it. The five states of an offering mix, which starts with a pure tangible product with no service elements and ends as being a pure service with no product … Read more Offering Mix for Digital